How AI-powered segment reviews unlock new possibilities in data-driven advertising.
LiveRamp has partnered with Above Data, a leading AI partner, to enhance data labeling and reviews in LiveRamp’s Data Marketplace. This AI-driven collaboration boosts trust, transparency, and efficiency in data management and quality. By integrating AI-driven tools into responsible data workflows, LiveRamp and Above Data are helping to advance trusted data classification – driving innovation in audience segmentation and targeting for advertisers.
Above Data is a trusted technology provider that applies AI to consumer data to deliver real-time personalization and insights that drive business value. To explore new ways to automate and standardize data reviews, LiveRamp engaged Above Data’s AI capabilities to help streamline data classification and enhance transparency throughout the data review process.
AI-driven data reviews prove to deliver tangible benefits for clients, including:
- Reducing manual effort: Automation significantly decreases the time required for data labeling and reviews.
- Increasing data accuracy: AI systematically applies objective categorization, ensuring consistency across segments.
- Enhancing transparency: Clear, data-driven classification processes provide visibility into data structures and compliance alignment.
How this collaboration supports marketplace improvements
As the world’s most powerful data collaboration network, LiveRamp believes in consistent, responsible, and cutting-edge innovation that moves the industry forward. Partnering with Above Data enables LiveRamp to test new ways to categorize and review data in the Data Marketplace, as well as provide:
- Clearer data definitions with labels that classify data sets by vertical, product category, and consumer signal type.
- Data segment standardization that reduces ambiguity and misinterpretation in data classifications, creating uniformity across the ecosystem.
- Automated processes improve efficiencies and reduce the burden of manual reviews for accelerated data onboarding.
LiveRamp and Above Data also enhance objective data reviews, helping to maintain trust and consistency in the Data Marketplace. For example, Above Data’s unique layering of different AI methods ensures neutral and consistent classifications even for obscure or ambiguous data. Meanwhile, their automated processes standardize data categorization, reducing errors and inconsistencies.
Benefits for sellers
For sellers, AI-driven reviews combined with our teams’ oversight allow uniform classifications, reducing concerns about subjective enforcement. Standardized reviews provide clarity while increased transparency gives sellers clear insight into how their data is analyzed and categorized, simplifying compliance and data onboarding.
Benefits for buyers
Buyers also benefit from this partnership as it expands LiveRamp’s commitment to trusted, high-quality data collaboration. Working with an external and trusted AI partner like Above Data reinforces LiveRamp’s neutrality in the Data Marketplace for fostering an unbiased data ecosystem.
“LiveRamp plays a critical role in the data ecosystem, ensuring that data is not only accessible but also trustworthy. Their commitment to transparency and standardization helps drive greater consistency and confidence in how data is categorized and activated. By leveraging AI-driven classification, LiveRamp enhances neutrality, improves efficiency, and ensures scalable, objective data categorization – making it easier for organizations to navigate compliance and maximize the value of their data.” – Ben Webb, CEO, Above Data
Unlocking new possibilities in data-driven advertising
As AI continues to evolve, our partnership will unlock new opportunities in data categorization, measurement, and targeting within the Data Marketplace. Improvements in data categorization could lead to granular segmentation by vertical, product category, and even consumer signal type, allowing for precise audience comparisons and enhanced targeting capabilities. AI-powered labels will also advance measurement by improving campaign analysis, audience engagement insights, and overall accuracy. Additionally, more refined data sets will provide brands with detailed targeting options and compliance-ready audience segments for better marketing results.
As we continue to scale, LiveRamp will explore new opportunities to improve data quality and policy alignment – including through efforts like the collaboration with Above Data.
